Problem

The reposition/relaunch of the nbn™ aimed to adopt a more imaginative approach to marketing the network by exploring the creative possibilities of the digital economy. As a member of the design team, I collaborated with the creative team to implement this new campaign across various mediums including print, digital, and outdoor.

Press campaign
As part of the media strategy, weekly placements in regional newspapers were scheduled for the next six months. With up to 12 ads required each week, featuring localized content and tailored specifications based on publication dimensions, I devised master templates to facilitate efficient delivery by our small team while ensuring alignment with both the original creative vision and the new global brand guidelines.

Outdoor campaign
Billboards and street furniture placements played a pivotal role in the relaunch campaign to raise awareness of NBN in targeted local areas. Collaborating with the retoucher, I designed the initial templates for the large-format outdoor ads, ensuring that the key art files were provided with appropriate margins and quality for all placements throughout the campaign rollout. Additionally, I faced the challenge of developing bus-side advertisements, where I balanced the format constraints with the creative vision and strict brand guidelines to ensure that the messaging and artwork remained readable and engaging.